INSPIRING HEALTHIER LIVES THROUGH
BETTER QUALITY WATER
TO BECOME THE LEADING BRAND IN THE
PURE-PLAY WATER CATEGORY WITH A UNIQUE
PORTFOLIO OF SUSTAINABLE DRINKING
We are aligned around a unifying set of strategic pillars across our global business to help drive a differentiated offering for our customers while at the same time providing an engaged and purpose-driven culture for our associates. Through our strategies, we believe we can drive an enhanced customer experience while at the same time leverage our global scale to generate enhanced efficiencies. Our transition to a pure-play water company was the first step on our journey to enhancing value, and we believe our business strategy will enable long-term measurable success in support of our purpose and vision.
- WATER YOUR WAY
- CATEGORY LEADING INNOVATION
- CUSTOMER FOR LIFE PROMISE
- OPERATIONAL EXCELLENCE
- ESG LEADERSHIP
- ASSOCIATE EXPERIENCE
Our Primo Values reflect our essence and our aspirations for the future. These values provide the guideposts for how we live and interact with our customers, fellow associates, and all in our communities.
- Healthy Living – We believe in creating healthier lives, healthier communities, and a healthier planet.
- With a Standard of Excellence – We deliver excellence consistently and reward associates for high performance.
- Respect for All– We respect and recognize our differences, promoting inclusion. We are committed to reflect the communities we serve.
- And a Commitment to Do the Right Thing – ALWAYS – We value how we work as much as what we achieve. We hold ourselves to the highest standards – and when we make mistakes, we own, fix, learn and grow from them.
Our behaviors promote a culture centered around our customers that puts our values into action in the ways we lead, partner, serve and make decisions.