The BWCA Water Cooler Industry event
Jean-Marc Bolinger at the BWCA event
On 31 March 2011 Eden Springs joined other representatives of the British Water Cooler Association in Crewe for a conference to discuss the future of the water cooler industry. Also invited to this special event were industry buyers and procurement managers from both private and public sectors, plus suppliers, manufacturers, bottlers and distributors – everyone involved in meeting hydration needs in the UK's workplaces and homes.
Taking an in-depth look at the entire water cooler industry and incorporating the entire market, delegates discussed the benefits of bottled vs mains-fed coolers and what the future might hold for everyone in the sector. And of course there was plenty of water to be drunk inbetween the sessions!
Speakers included Charmain Holmes from Zenith International (who confirmed Eden Springs as the leading UK water cooler supplier in 2007) and Eden Springs UK's own Managing Director Jean-Marc Bolinger, who explained how important environmental factors are in the hydration industry and challenged much of the rhetoric and fiction that exists.